Impact Studio Course

BA 670: Designing the Equitable Enterprise

Business+Impact at the University of Michigan offers a graduate course on designing equitable enterprises. The course aims to help Detroiters create green energy businesses. It brings together students from across the university to work in academically diverse teams, including business, information technology, human services, and more. Students learned from faculty and outside experts about recent innovations in the building blocks of enterprise – and how to access capital, labor, supply, distribution, legal structures, and organizational structures. They used design methods to combine these building blocks into business models that pay fair wages and serve community needs.

“Enterprises for the green energy transition” can be a broad category, and could include themes like neighborhood solar microgrids, geothermal, high efficiency insulation, solar rooftop installation, water cisterns, or other enterprises aimed at uplifting their communities and enhancing neighborhood self-sufficiency.

Mid-semester, students of the BA670 +Impact Studio course deliver a How-To Guide site for entrepreneurs, with a focus on support for “greening” their businesses. This resource includes over 50 How-To guides for easy download, printing, and sharing, and helps new and existing enterprises learn about emerging policies and innovations and creatively adopt green technologies. You can browse through the list of How-To Guides to find the answers you need in the areas of Business Strategy, Funding, HR Benefits, Investment, and Supplier Resources.


BA 670 Final Projects

For their final project, teams of grad students from Ross, School of Information, School for the Environment and Sustainability, Ford School of Public Policy, Engineering, Social Work, Public Health, Education, and more present business model concepts in high-impact opportunity areas. A panel of honored community, industry, and academic experts join to ask questions and generate further ideas. The second half of the class is an in-person tabling event for guests from Detroit and around campus to talk further with the student teams. See photos of the 2023 class, and read about several yearly team projects below:

  • D-Green Hub

    Vinicius Briganti, MS/MBA
    Maianh Phan, MBA
    Brian Plamondon, MBA
    Yi Zhang, MEng

    D-Green Hub would serve as a 15,000 sq. ft facility in the Detroit Metro Area powered by renewable energy. It would rent spaces out to small and medium sized business owners (Hubbers) that utilize light industrial machinery to run their businesse and power their businesses with clean and reliable energy.

  • PowerShift

    Andrew van Baal, MS
    Yuyan Hu, MSI
    Jen Linsenmeyer, MSW
    Sonali Wijesiriwardena, MBA

    Each day, Detroit small business owners could use our mobile platform to identify clean energy upgrades that reduce costs and emissions. PowerShift connects them to local contractors and financing tools so they can take action with confidence and transparency.

  • Portable

    Connor Donnelly, MBA/MS
    Chelsea Gaylord, MPP
    Hillary McKenzi, MBA/MS
    Jackson Pilutti, MBA

    Our Mission is to bridge the green energy transition in Detroit and ensure every business has access to clean, reliable, and affordable electricity. Portable creates a rentable marketplace for portable green generators for small businesses that experience energy interruptions and unreliability.

  • PowerUP

    Kate Connors, MBA
    Himanshu Dixit, MBA
    Charmaine Kunz, MSW
    Linnet Leon, MBA/MS
    Jiming Song, MSI

    PowerUP utilizes AI to deliver a suite of business services to ensure continuity of operations. It informs users on the likelihood of power outages in their area using predictive analytics. Users can request temporary power mobile assistance during a power outage in order to borrow tools like batteries, hotspots, and generators, and provides guidance on clean energy adoption to increase predictability and autonomy.

  • Spark Up

    Patrick Burden, MBA/MS
    Daniela Caetano, MBA
    Quinn Foussianes, MS
    Sai Madhavi, MBA
    Anna Seifert, MPP/MBA

    Spark-Up brings innovative and custom green energy solutions to key spaces of community gatherings in Detroit. These local venues then host Spark-Up as a pop-up experience that showcases green energy. Customers can experience the impact of cleaner energy solutions, get accurate information, connect with ambassadors, and establish a trusted network in their communities in order to better understand energy solutions.

  • JerrySolutions AI

    Michael Ettlinger, MS
    Macey Guthery, MBA
    Ziyi Liu, MBA
    Lushan Wang, MS

    JerrySolutions AI is a one stop shop for building owners and developers in Detroit to easily navigate the permitting and sustainable design process and increase project certainty. Our vision is to transform Detroit into a model city for energy autonomy and sustainable development.

  • BioPowerD

    Nate Fisher, MBA
    Samartha Okyne, MI
    Tiara Julien, MI
    Arpit Sharma, MBA

    We're a member-owned cooperative creating a circular solution for local businesses and communities. We collect food scraps and other biodigestible waste from local small businesses and grocery stores, converting them into renewable natural gas and nutrient-rich fertilizer, reducing landfill waste and creating clean energy.

  • GreenSpark Detroit

    Jacob Kennedy, MBA/MS
    Dylan Johnson, MSCM
    Hunter Rowland, MSW
    Rachael Zuppke, MI

    A Detroit-based enterprise that leverages carbon credits to finance energy-efficient upgrades, delivering cost savings and improved energy reliability to small businesses.

  • Heat Pump United

    Alejandro Villafuerte, MPH/MSW
    April Sunid, MS
    Dushyanth Aluwihare, MI
    Forrest Cox, MBA
    Xiaoya Geng, MSW

    HPU bridges the gap between contractors searching for funding sources, uses existing gas furnaces as backup sources, and helps demonstrate the long-term financial benefits of heat pumps, all to drive heat pump adoption.

  • Knowify

    Marjunique Louis, MI
    Ami Hasebe, MPP
    Harrison Brown, MI

    Small business owners can learn about sustainable practices every week on Knowify and earn knowledge tokens within the application through the community they serve. These tokens empower them to invest in green energy solutions and products, making their businesses more sustainable while benefiting their communities and the environment.

  • Lease Green

    Liz Li, MS
    Michelle Lin, MSCM
    Carter Purcell, MBA/MS
    Shubham Padgilwar, MSCM

    When small businesses seek to rent a greener commercial space in Detroit, Lease Green help thems negotiate green leases with their landlord, identify energy improvements, and better leverage their tenant-landlord relationships to find win-win solutions for businesses, communities, and the environment.

  • Sunshine Ports

    Qingquing Yan, MA
    Javian Hale, MS
    Prudhvi Potluri, MBA

    Our solution is to build solar power plants in abandoned schools which will be used to charge batteries to be delivered by our delivery executives every day to small outdoor businesses in Detroit.

    This will help small businesses use clean energy and reduce carbon emissions without having to incur high installation costs.