
Winter 2022: Designing the Equitable Enterprise
BA 670 Winter ‘22 Objectives
In Winter 2022, graduate students from nine schools across campus came together to rethink how we design businesses. The students engaged with IT-enabled changes that have transformed the raw materials of enterprise (labor, capital, supplies, distribution) and examined what these changes mean for stakeholders. Then, using equitable design thinking and futuring, business tools, and research insights, the students prototyped new forms of enterprise in an industry undergoing radical change around the globe right now: restaurants. Covid rapidly accelerated changes already underway, from a shift toward ghost kitchens and delivery to the use of QR codes in place of human servers. The students put these tools and insights to work to design new models for equitable restaurant enterprises - models that create good jobs, redistribute power, and positively impact their communities and the environment.
+Impact Studio Elements of Enterprise
Mid-semester, students of the BA670 +Impact Studio course delivered a How-To site for restauranteurs. This resource was created for new and existing enterprises creatively adapting to the challenges created by the pandemic. You can browse through the list of How-To's to find the answers you need in the areas of Capital, Distribution, Labor, Organization, and Suppy
BA 670 Winter ‘22 Final Projects
Bright and early Monday, April 18, 2022, the students of the +Impact Studio class (BA 670) gathered for a Demo Day. Teams of grad students presented proposed products for helping restaurants address current challenges. A panel of honored guests from the industry and the area joined via Zoom to ask questions and generate further ideas. The second half of the class was an in-person tabling event for VIPs to come and dig further with the student teams. See photos of the class in Flickr, or read about each team project, below:
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Tableaux
Paul Capp, MBA/MPP
Sasha Kolodkin, MSI/MBA
Isabel Talsma, MSIA new restaurant concept with a rotating chef-in-residence model to give ambitious young chefs a space to tell remarkable stories over outstanding food. Tableaux creates an immersive dining experience for diners that brings to life the context of the food they’re eating and who is making it, and is built upon an equitable and empowering employment model through mechanisms such as profit-sharing, a service fee, and career laddering.
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Tastreet
Kateri Gutierrez, MBA
Eli Forrester, MBA/MS
Chloe Preble, MSI
Allison Fritsch, MPH/MSW
Amy Engineer, MSIA platform that connects food lovers to small and local vendors through an app where customers can track mobile food vendors in real-time and vendors can increase their customer-base regardless of resources. The platform also provides support for vendors including data, connections, and resources for managing their small business.
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Totally Transparent Provisions
Douglas Ely, MBA/MS
Rebekah Williamson, MSI
Candance Samuel, MBA
Kelly Liu, MSIAn open-source restaurant that fosters increased employee equity & ownership in its business model by pursuing radical transparency and co-creation activities via an Open Book Management process. By publishing its performance and goal progress on a monthly/quarterly basis, and inviting engagement from the local community, TTP is empowering its employees and community members to take active part in the operational & financial decision-making process.
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UpSkill-It
Mya Gibson, MSI
Yash Kamat, MSI
Claire McLeland, MBA
Yuqiao Xu, MSIAn online learning management platform to learn skills for career progression, increased responsibility, and enhanced benefits and pay. leading to overall improved work satisfaction. Workers will gain the skills required to move up the career ladder and restaurant owners and managers will benefit from increased employee retention.
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COOK - Community Outreach Opportunity Kitchen
Emilee Kutyla, MSI
Andrew Darvin, MBA/MURP
Isabel Randolph, MBA
Kosi Browne, MSIA community-driven restaurant and deli that empowers its staff with employment education opportunities while providing delicious, locally-informed food and gathering space for the larger community. COOK seeks to support women in the workforce and provide family-friendly offerings, including an onsite childcare cooperative for employees and community members.
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Menu&Me
Keshav Vanam, MBA
Gwenevere McKee, MSI
Edith Zhang, MSI
Alyssa Downs, MSIA digital menu tool that provides information about restaurants ingredients, supply chain, treatment of workers, and other key information. Restaurant owners will be able to gain insights into customer behaviors by monitoring the activity of the digital menu (click through rate, conversion, etc.) as well as advertise items that meet ethical standards. Customers can utilize an app to screen for food allergens, understand how ingredients are sourced, and learn about the creation of the food to make more informed decisions about where and what they eat.
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Seedling
Orville Mo-He, MSI
Allison Winstel, MBA/MPP
Zhihui Zhu, MSIA cooperative food hub where farmers, chefs, entrepreneurs, workers, diners, and all food enthusiasts come together to create and contribute to a regenerative food system: from farm to table and back into the earth. This food hub will create an onsite circular economy featuring indoor vertical farming, a farmer’s market, chef-driven restaurants, and waste management, creating opportunities for hands-on education, meaningful careers, and food-based entrepreneurship.
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Backstage VIP Services
Amanda Hsu, MSI
Savannah Major, JD
Tyrese Jackson, MBA
Sadhana Ramaseshadri, MSI
Elana Lambert, MSWAn equity-focused subscription service offering exclusive menus, early tastings, and minimum wait time. The company is structured so that the profits from this VIP service enable restaurant owners to augment the compensation of restaurant employees and help make restaurant work more sustainable for employees.
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Cheers to Transparency
Cynthia Ding, MSI
Terrence Liu, MSI
Jenan Makki, MSI
Hayley Sakwa, MBA/MPPA POS integrated software that provides restaurant customers with a detailed cost breakdown of their meal on their receipt – including food, labor, operations, and restaurant profits – so customers know exactly where their money is going. This service supports restaurants in demonstrating their value to customers, supports customers in making empowered purchasing decisions, and sparks a trusting and transparent relationship between restaurant owners and customers.
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Chef's Friend
Andrew Johnston, MBA
Lavanya Pandit, MS
Dana Reik, MSI
Margaret Walthall, MPPA community of customer-members that democratically elect a chef to run a pop-up restaurant where new chefs will bring their unique food creations to Chef’s Friend dining spaces. In advance, member-customers will vote on which chef they would like to see and can purchase tickets for the event. Emerging chefs will be able to test their concept and access space, employees, and marketing support for their restaurant concept.